/* ============================================================
   White Glove Targeting · shared site styles
   Loaded by every public page. Page-specific overrides go inline.
   ============================================================ */

:root {
  --ink:        #0A1628;
  --ink-soft:   #4a5568;
  --ink-muted:  #718096;
  --gold:       #D4AF37;
  --gold-deep:  #9c7e1f;
  --gold-soft:  #f5ecd1;
  --cream:      #F7F7F5;
  --cream-2:    #efeee8;
  --card:       #ffffff;
  --hairline:   #e5e7eb;
  --green:      #16a34a;
  --amber:      #d97706;
  --blue:       #2563eb;
  --red:        #dc2626;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html, body { height: 100%; }
body {
  background: var(--cream);
  color: var(--ink);
  font-family: "DM Sans", system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
  font-feature-settings: "ss01" on;
  -webkit-font-smoothing: antialiased;
  text-rendering: geometricPrecision;
  line-height: 1.5;
}
a { color: inherit; }
img { max-width: 100%; display: block; }

/* ---------- Header ---------- */
.wgt-header { background: #ffffff; border-bottom: 2px solid var(--gold); }
.wgt-header .bar { max-width: 1180px; margin: 0 auto; padding: 18px 32px; display: flex; justify-content: space-between; align-items: center; gap: 24px; position: relative; }
.brand-link { display: inline-flex; text-decoration: none; }
.brand-link .lockup { display: block; height: 48px; width: auto; }
.wgt-header nav { display: flex; gap: 32px; align-items: center; }
.wgt-header nav a { font-family: "DM Sans"; font-weight: 600; font-size: 13px; letter-spacing: 0.02em; color: var(--ink-soft); text-decoration: none; transition: color 0.15s; }
.wgt-header nav a:hover { color: var(--ink); }
.wgt-header nav a.cta { background: var(--ink); color: #fff; padding: 10px 18px; border-radius: 999px; font-weight: 700; }
.wgt-header nav a.cta:hover { background: #000; color: #fff; }
.wgt-header nav a[aria-current="page"] { color: var(--ink); }
.wgt-header nav a[aria-current="page"]::after { content: ""; display: block; height: 2px; background: var(--gold); margin-top: 2px; }
.nav-toggle { display: none; background: transparent; border: 1px solid var(--ink); color: var(--ink); padding: 8px 14px; border-radius: 999px; font-size: 12px; font-weight: 700; cursor: pointer; }

/* ---------- Hero patterns ---------- */
.hero { max-width: 1180px; margin: 0 auto; padding: 88px 32px 56px; }
.hero .eyebrow, .hero-aud .eyebrow { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--gold-deep); margin-bottom: 18px; }
.hero h1 { font-size: clamp(38px, 5vw, 64px); line-height: 1.02; letter-spacing: -0.02em; font-weight: 800; margin-bottom: 24px; max-width: 920px; color: var(--ink); }
.hero .lede { font-size: 19px; line-height: 1.55; color: var(--ink-soft); max-width: 760px; }
.hero .editorial { margin-top: 32px; font-family: "Cormorant Garamond", serif; font-style: italic; font-size: 18px; color: var(--ink); opacity: 0.82; max-width: 720px; }
.hero .ctas { margin-top: 36px; display: flex; gap: 16px; flex-wrap: wrap; }

.hero-aud { max-width: 1180px; margin: 0 auto; padding: 64px 32px 40px; display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: end; }
.hero-aud h1 { font-size: clamp(32px, 4.2vw, 48px); line-height: 1.05; letter-spacing: -0.02em; font-weight: 800; margin: 0 0 18px; }
.hero-aud .lede { font-size: 17px; line-height: 1.55; color: var(--ink-soft); }
.hero-aud .meta { font-family: "Cormorant Garamond", serif; font-style: italic; font-size: 18px; color: var(--ink); opacity: 0.82; line-height: 1.5; }

/* ---------- Buttons ---------- */
.btn { font-family: "DM Sans"; font-size: 13px; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase; padding: 14px 22px; border-radius: 999px; cursor: pointer; text-decoration: none; display: inline-flex; align-items: center; gap: 8px; transition: all 0.15s ease; border: 1px solid var(--ink); }
.btn.primary { background: var(--ink); color: #fff; border-color: var(--ink); }
.btn.primary:hover { background: #000; }
.btn.ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: #fff; }
.btn.gold { background: var(--gold); color: var(--ink); border-color: var(--gold); }
.btn.gold:hover { background: var(--gold-deep); border-color: var(--gold-deep); color: #fff; }

/* ---------- Section + title ---------- */
.page-section { max-width: 1180px; margin: 0 auto; padding: 64px 32px; }
.s-title-row { display: flex; align-items: baseline; justify-content: space-between; gap: 16px; padding-bottom: 18px; flex-wrap: wrap; }
.s-title-row h2 { font-size: 22px; font-weight: 700; letter-spacing: -0.01em; margin: 0; }
.s-title-row .note { font-size: 12px; color: var(--ink-muted); font-family: "JetBrains Mono", monospace; letter-spacing: 0.18em; text-transform: uppercase; }
.s-title-row .note a { color: var(--gold-deep); text-decoration: none; }
.s-title-row .note a:hover { color: var(--gold); }

/* ---------- KPI cards ---------- */
.kpi-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 14px; }
.kpi { background: var(--card); border: 1px solid var(--hairline); border-radius: 14px; padding: 20px 20px 18px; box-shadow: 0 1px 2px rgba(10,22,40,0.04); position: relative; overflow: hidden; }
.kpi::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--gold); }
.kpi .label { font-size: 11px; color: var(--ink-muted); text-transform: uppercase; letter-spacing: 1.3px; font-weight: 700; margin-bottom: 8px; }
.kpi .value { font-size: 28px; font-weight: 800; letter-spacing: -0.02em; line-height: 1.1; }
.kpi .sub { font-size: 12px; color: var(--ink-muted); margin-top: 6px; }

/* ---------- Steps ---------- */
.four-up { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.three-up { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.two-up { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: stretch; }
.two-up > div { display: flex; flex-direction: column; }
.two-up > div > .step-wide,
.two-up > div > .pace-chart,
.two-up > div > .dark-card,
.two-up > div > .kpi-grid { flex: 1; height: 100%; }
.two-up > div > .kpi-grid { grid-auto-rows: 1fr; }
.step { background: var(--card); border: 1px solid var(--hairline); padding: 24px 22px; border-radius: 14px; }
.step .num { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.22em; color: var(--gold-deep); font-weight: 500; }
.step h3 { margin: 8px 0 12px; font-size: 18px; font-weight: 800; letter-spacing: -0.005em; }
.step p { margin: 0; font-size: 14px; line-height: 1.55; color: var(--ink-soft); }

/* ---------- Audience switch ---------- */
.aud-switch { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--ink); margin-top: 32px; }
.aud-card { padding: 36px 32px; border-right: 1px solid var(--ink); background: var(--card); }
.aud-card:last-child { border-right: none; background: var(--ink); color: var(--cream); }
.aud-card .eyebrow { font-family: "JetBrains Mono", monospace; font-size: 10.5px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--gold); margin-bottom: 14px; font-weight: 500; }
.aud-card h3 { margin: 0 0 14px; font-size: 26px; font-weight: 800; letter-spacing: -0.01em; }
.aud-card p { margin: 0 0 22px; font-size: 15px; line-height: 1.55; color: var(--ink-soft); }
.aud-card:last-child p { color: rgba(247,247,245,0.78); }

/* ---------- Selected work ---------- */
.work-strip { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 0; border: 1px solid var(--ink); }
.work-strip > .work { padding: 28px 26px; border-right: 1px solid var(--ink); }
.work-strip > .work:last-child { border-right: none; }
.work .eyebrow { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--gold-deep); margin-bottom: 10px; }
.work h4 { margin: 0 0 6px; font-size: 18px; font-weight: 800; letter-spacing: -0.005em; }
.work .meta { font-size: 13px; color: var(--ink-muted); margin-bottom: 16px; }
.work .nums { font-family: "DM Sans"; font-weight: 700; font-size: 14px; color: var(--ink); margin-bottom: 12px; }

/* ---------- Pull quote ---------- */
.pullquote { font-family: "Cormorant Garamond", serif; font-style: italic; font-weight: 500; font-size: 28px; line-height: 1.35; color: var(--ink); max-width: 760px; padding: 24px 0 24px 28px; border-left: 2px solid var(--gold); }
.pullquote .attr { display: block; margin-top: 16px; font-family: "DM Sans"; font-style: normal; font-weight: 600; font-size: 13px; letter-spacing: 0.04em; text-transform: uppercase; color: var(--ink-muted); }

/* ---------- CTA strip ---------- */
.cta-strip { background: var(--ink); color: #fff; }
.cta-strip .inner { max-width: 1180px; margin: 0 auto; padding: 72px 32px; display: grid; grid-template-columns: 1.5fr auto; gap: 48px; align-items: center; }
.cta-strip h2 { margin: 0; font-size: clamp(28px, 3.4vw, 40px); line-height: 1.1; letter-spacing: -0.01em; font-weight: 800; }
.cta-strip p { margin: 14px 0 0; font-size: 16px; color: rgba(247,247,245,0.78); max-width: 600px; }

/* ---------- Pricing cards ---------- */
.price-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1px solid var(--ink); margin-top: 28px; }
.price-card { padding: 32px 28px; border-right: 1px solid var(--ink); background: var(--card); position: relative; display: flex; flex-direction: column; }
.price-card:last-child { border-right: none; }
.price-card.feature { background: var(--ink); color: var(--cream); }
.price-card .tier { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--gold-deep); margin-bottom: 14px; font-weight: 500; }
.price-card.feature .tier { color: var(--gold); }
.price-card .name { font-size: 22px; font-weight: 800; margin: 0 0 14px; letter-spacing: -0.01em; }
.price-card .price { font-size: 36px; font-weight: 800; letter-spacing: -0.02em; margin: 0; }
.price-card .price .per { font-size: 14px; font-weight: 500; color: var(--ink-muted); }
.price-card.feature .price .per { color: rgba(247,247,245,0.6); }
.price-card ul { list-style: none; padding: 0; margin: 22px 0 0; flex: 1; }
.price-card ul li { font-size: 14px; line-height: 1.5; padding: 8px 0; border-bottom: 1px solid var(--hairline); color: var(--ink-soft); }
.price-card.feature ul li { color: rgba(247,247,245,0.78); border-bottom-color: rgba(247,247,245,0.12); }
.price-card .cta-row { margin-top: 22px; }

/* ---------- Form inputs ---------- */
.form-grid { display: grid; gap: 16px; max-width: 560px; }
label.field { display: block; }
label.field .lbl { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-muted); margin-bottom: 6px; display: block; }
input[type="text"], input[type="email"], input[type="tel"], textarea, select { width: 100%; padding: 12px 16px; border: 1px solid var(--hairline); background: var(--card); font-family: "DM Sans"; font-size: 14px; color: var(--ink); border-radius: 8px; outline: none; transition: border-color 0.15s, box-shadow 0.15s; }
input:focus, textarea:focus, select:focus { border-color: var(--gold); box-shadow: 0 0 0 3px var(--gold-soft); }
textarea { resize: vertical; min-height: 120px; font-family: "DM Sans"; }

/* ---------- Status badges ---------- */
.badge { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; padding: 5px 10px; border-radius: 999px; border: 1px solid var(--ink); display: inline-block; }
.badge.active  { background: var(--ink); color: var(--gold); border-color: var(--ink); }
.badge.draft   { background: var(--cream-2); color: var(--ink); }
.badge.live    { background: var(--gold); color: var(--ink); border-color: var(--gold); }

/* ---------- Observation cards ---------- */
.obs-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 14px; }
.obs { background: var(--card); border: 1px solid var(--hairline); border-left: 4px solid var(--gold); border-radius: 10px; padding: 16px 18px; }
.obs.red { border-left-color: var(--red); }
.obs.amber { border-left-color: var(--amber); }
.obs.green { border-left-color: var(--green); }
.obs.blue { border-left-color: var(--blue); }
.obs h4 { font-size: 13px; font-weight: 700; margin: 0 0 6px; color: var(--ink); }
.obs p { font-size: 13.5px; color: var(--ink-soft); margin: 0; line-height: 1.55; }

/* ---------- Footer ---------- */
.wgt-footer { background: var(--ink); color: var(--cream); margin-top: 0; }
.wgt-footer .inner { max-width: 1180px; margin: 0 auto; padding: 56px 32px 32px; display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 48px; }
.wgt-footer .brand-block .lockup-dark { height: 56px; width: auto; display: block; }
.wgt-footer .brand-block p { margin-top: 18px; font-size: 14px; line-height: 1.6; color: rgba(247,247,245,0.7); max-width: 320px; }
.wgt-footer h4 { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--gold); margin: 0 0 14px; font-weight: 500; }
.wgt-footer ul { list-style: none; padding: 0; margin: 0; }
.wgt-footer ul li { margin-bottom: 8px; }
.wgt-footer ul a { font-size: 13.5px; color: rgba(247,247,245,0.85); text-decoration: none; }
.wgt-footer ul a:hover { color: var(--gold); }
.wgt-footer .legal { max-width: 1180px; margin: 0 auto; padding: 28px 32px; border-top: 1px solid rgba(247,247,245,0.12); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px; font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(247,247,245,0.55); }

/* ---------- Cookie banner ---------- */
.cookie-banner { position: fixed; bottom: 0; left: 0; right: 0; z-index: 100; transform: translateY(100%); transition: transform 0.4s ease; background: var(--ink); color: var(--cream); border-top: 2px solid var(--gold); }
.cookie-banner.show { transform: translateY(0); }
.cookie-banner .inner { max-width: 1200px; margin: 0 auto; padding: 22px 32px; display: flex; gap: 24px; flex-wrap: wrap; align-items: center; justify-content: space-between; }
.cookie-banner .copy { flex: 1; min-width: 280px; }
.cookie-banner .copy .head { font-size: 14px; font-weight: 800; margin-bottom: 6px; }
.cookie-banner .copy .body { font-size: 13px; color: rgba(247,247,245,0.75); line-height: 1.5; }
.cookie-banner .actions { display: flex; gap: 12px; flex-wrap: wrap; }
.cookie-btn { font-family: "DM Sans"; font-size: 12px; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase; padding: 11px 18px; border-radius: 999px; cursor: pointer; border: 1px solid rgba(247,247,245,0.3); background: transparent; color: var(--cream); transition: all 0.15s; }
.cookie-btn:hover { background: rgba(247,247,245,0.08); }
.cookie-btn.primary { background: var(--gold); color: var(--ink); border-color: var(--gold); }
.cookie-btn.primary:hover { background: var(--gold-deep); color: #fff; border-color: var(--gold-deep); }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .wgt-header .bar { padding: 14px 20px; }
  .wgt-header nav { display: none; }
  .wgt-header nav.open { display: flex; position: absolute; top: 100%; left: 0; right: 0; background: #fff; flex-direction: column; padding: 20px; gap: 18px; border-bottom: 2px solid var(--gold); z-index: 99; }
  .nav-toggle { display: block; }
  .hero { padding: 56px 20px 32px; }
  .hero-aud { grid-template-columns: 1fr; padding: 48px 20px 24px; gap: 24px; }
  .page-section { padding: 48px 20px; }
  .four-up, .work-strip, .aud-switch, .three-up, .two-up, .price-grid { grid-template-columns: 1fr; }
  .work-strip > .work, .aud-switch > .aud-card, .price-card { border-right: none; border-bottom: 1px solid var(--ink); }
  .work-strip > .work:last-child, .aud-switch > .aud-card:last-child, .price-card:last-child { border-bottom: none; }
  .cta-strip .inner { grid-template-columns: 1fr; padding: 56px 20px; }
  .wgt-footer .inner { grid-template-columns: 1fr 1fr; padding: 48px 20px 24px; gap: 32px; }
  .wgt-footer .legal { padding: 20px; font-size: 9px; }
}
@media (max-width: 560px) {
  .wgt-footer .inner { grid-template-columns: 1fr; }
  .brand-link .lockup { height: 40px; }
}